Atlas Mara Limited ("Atlas Mara") continues to build its brand presence in Africa through the unveiling on May 11, 2016 of the new "Banque Populaire du Rwanda ("BPR"), part of Atlas Mara" brand in Rwanda. The bank also launched a new Mobile Banking App that aims to reshape customer experience. The new BPR, part of Atlas Mara brand together with a Mobile Banking App was unveiled at a launch event during World Economic Forum Africa meetings in Kigali. Atlas Mara acquired two banks in Rwanda which are currently in an advances stage of operational integration. In 2014, it acquired the commercial banking operations of the Development Bank of Rwanda (BRD Commercial). In 2016, it completed its acquisition of a majority stake in Rwanda's second largest bank, Banque Populaire du Rwanda (BPR), which is also known as The People's Bank.